Yogyakarta - Widya Astuti Permata Alimi
Failure is a label that often we associate with an action that is not successful and negitu applied, the label is making us say that is not capable of. it discourages us to be successful. when we were little, failure currently do not have meaning, because we do not have the concept of "failure" if we have the concept of failure, then we tidk will be able to talk, it will not be able to write and will not be able to run. due to speak, write and walk to the countless failures. as well as in terms of doing business, our failure in childhood and we can sailed from such failures.
Failure is a label that often we associate with an action that is not successful and negitu applied, the label is making us say that is not capable of. it discourages us to be successful. when we were little, failure currently do not have meaning, because we do not have the concept of "failure" if we have the concept of failure, then we tidk will be able to talk, it will not be able to write and will not be able to run. due to speak, write and walk to the countless failures. as well as in terms of doing business, our failure in childhood and we can sailed from such failures.
In 1993, compaq which at the time as the market leader in PC sales, price cuts to compete with Dell. result Dell computer suffers a loss of 65 million dollars in the first six beulan, which caused nearly insolvent. Dell nelajar of this failure. he tried to find another way to sell computers. Dell eventually did a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell was able to sell 1.7 million dollars per day through its E-Commerce site. and finally separation Dell rose 2000 percent in two years. Dell is able to compete with world-class companies such as IBM, Compaq, HP, and Bell-Nec. Even benefits market share and continue to increase and eventually become the world's largest PC vendor.
premises as well as Colonel Sanders, before achieving success as an entrepreneur Kentucky fried chicken the largest and best in the world, to the failure to sell the franchise in 1018 times every failure. he saw as part of the study, then he fix what causes people to fail or do not want to buy a franchise. New in 1019 to the times, there are people willing to buy a franchise of kentucky fried chicken. He was born 9 September 1890 and the new success after the age of 65 years. Hartlanda Colonel Sanders eventually became a symbol of the entrepreneurial spirit, and now kentucky fried chicken has spread to 80 countries around the world.
Reaching success, like climbing stairs. the higher we climb the ladder, the higher the level of our success, but mostly before the last step on the ladder, they get discouraged and stop up the stairs and gave up. we did not know was on the stairs where. Do ditangga the beginning? in the middle of the stairs? atai in the last ladder? only god omniscient. Abstinence only with despair, we will climb the last ladder.
source: Suyanto, M. 2003. Smart in Entrepreneur, Penerbit Andi Yogyakarta.
